Tough love

Red Wing Charlottesville’s Tough Love Event!

The last few years have been eventful, to say the least. With changes in the economy, shipping backups, labor shortages,  and everything that comes with them, the importance of keeping the tools you have in good shape is higher than ever. That’s not always necessarily a bad thing – in fact, we think it’s a great opportunity to learn how far a little bit of TLC goes.  In our case, we want to teach you how to take care of your Red Wing boots via our Tough Love Event! 

The Tough Love Event

Your Red Wing boots are an investment. An investment into your job performance, safety, comfort, and overall health. We want to work with you to protect that investment, and as such,  we’re excited to introduce our Tough Love event!

The Tough Love Event us focused on educating customers about how to care for their Red Wings. Our boots already outlast the competition, but with a little tough love from you and expert care from us, they’ll go even further. So here’s what we’ll be focusing on this winter for all of our customers!


We are making an effort after each sale to educate our customers on:

Equipment, Tools, and Supplies

We’ve go everything you need to care for your Red Wing boots. We don’t just mean new laces and eyelets – we mean boot brushes, creams, polishes, boot dryers, and oils. We have it all, and we will work with you to let you know which items you need for your particular pair of boots


At Red Wing Charlottesville, we always stand behind our product, 100%. That’s why for all of our customers, we offer our free, 30-day service program. Once per month, we will:

  • Clean
  • Polish
  • Condition
  • Change the laces
  • & replace or rotate eyelets

On your boots… for free. There’s no catch. So long as you bought your Red Wings from one of our local Red Wing shoe stores… you’re good to go, once a month, at no cost!

Questions About Our Tough Love Event? Get in touch!

Help us protect your investment! If you have any questions about our tough love event, we’d be happy to answer any and all of them. Feel free to get in touch! You can reach us by filling out the form below, calling us directly, or sending us a message on Facebook.

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